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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Mobile Capabilities Can [VENDOR NAME] provide a store locator to guide website visitors to...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. But since responsive has been dubbed the solution of choice by...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.