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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. They will only make a site appear cluttered on mobile devices and cause pages to...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and...

  7. 7 Ways to Make Your Google Search Result Stand Out

    Inline annotations aren't currently supported in mobile browsers. Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs). Google Local A great way to increase your local search rankings is to simply ask...