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  1. Local Search Tactics for Tough Economic Times

    Small businesses tend to allocate their promotional dollars more heavily toward direct response and directional marketing, as branding is usually of secondary consideration. Mobile/Directory Assistance: The free directory assistance area has grown...

  2. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Additionally, the TMPDM/comScore study found that 20 percent of consumers with standard cell phones and 60 percent of consumers with Web-enabled...

  3. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  4. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile search applications.