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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. They are likely coming from the Yellow Pages and local networking.

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  3. Will Local Make up 70% of Mobile Ad Spending?

    AdWords, Foursquare), as well as local sales organizations (i.e.newspapers, yellow pages) that increasingly bundle mobile marketing with existing advertising. In short, mobile local advertising, like most local media, includes both “national-local...

  4. Focusing Your Message from National to Local, Part 1

    Online Media Outlet To begin the strategic planning, first make a list of all of the possible online media outlets that can be leveraged for the brand. Internet Yellow Pages Next, we'll want to review the various media types to determine where the...

  5. Mobile Search Discovers a New Path: mobilepeople

    This also represents a departure from traditional local search in branching out beyond just listings, reviews, and yellow pages. This is an area where many local media companies are poking around to find incremental distribution for their content...