Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...
Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has...
In May this year, BIA Kelsey released their Local Media Forecast, specific to social advertising revenue in the United States. Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market...
According to Foursquare, brands including Hanalyst for local media research firm BIA/Kelsey, said the dashboard's evolution will continue to give Foursquare a leg up on competition from Twitter and Google AdWords.
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey. Ninety-seven percent of consumers now use online media to shop locally, and national marketers should...
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. BIA/Kelsey defines social media advertising as money spent on advertising formats across social...
In August 2011, BIA/ Kelsey said By 2015, SMBs will allocate 70 percent of their marketing budgets to digital/online media, including customer retention business solutions. SMBs represent a lucrative opportunity for web media companies.
With BIA/Kelsey recently forecasting that mobile search will outpace desktop search in 2015, it is key for ad providers to educate advertisers on lead pricing. Also the media channel should be considered when pricing calls based on the medium’s...
Search on Mobile Devices, QR Codes, Mobile t Know About Barcodes - BIA/Kelsey Blog SES Live: Social Media Signals in Search - Search Engine Roundtable SES Live: Local + Social: the Future of Promotion - Search Engine Roundtable
During BIA/Kelsey’s recent Deals3D conference, Facebook announced “Link, Like, Love,” allowing users to link their Facebook and AMEX accounts. A term increasingly buzzing throughout the local media space is “closing the loop.
This is what we were expecting to hear, especially in light of a recent BIA/Kelsey report, which projects that locally targeted ads will make up 70% of mobile ad spending by 2015. All of this contributes to the feeling that these ads are more like...
Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million to $2.8 billion. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4...
The BIA/Kelsey report specifically predicts that, in 2015, social media ad spending will reach $8.3 billion.billion of that, says the forecast, will come from display advertising on social sites like Facebook and Twitter.
Outside of urban and tech hubs, they're mostly time starved and tech illiterate, BIA/Kelsey data shows. That could simply come down to a clearer ROI (again, like Groupon), than lots of other local media -- even search.
Social media advertising revenues are expected to quadruple from $2.1 billion in 2010 to $8.3 billion in 2015, representing annual growth of 31.6 percent, according to BIA/Kelsey's U.S. Local Media Annual Forecast published earlier this week.
Holy Mobile Social: Facebook Reaches 250 Million Mobile Actives - BIA/Kelsey Local Media Watch Social Media Marketing Here's a roundup of today's other search news and headlines from around the web, sorted by category.
Last month, BIA/Kelsey released its annual mobile forecast. Many other mobile predictions and forecasts can be found on BIA/Kelsey's home page, during its upcoming ILM East conference, and on a webinar held earlier this week (free replay available...
Mobile + Email: WHERE Ties up With Constant Contact - BIA/Kelsey Twitter and Facebook are powerful social media marketing tools. What to Consider When Building an In-House Social Media Team - Mashable
