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Local Matters

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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Rank Still Matters The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. SEO success is now the gateway to measuring the ultimate business impact of your...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. Localizations matters more than translation. What matters are metrics that matter to you – define them early. The goal of Share13 was to connect like-minded...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs and local results for nearby stores that carry cameras. However, a long-tail query for more specific camera accessories – like tripods for...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Also, cookie data is lost anytime either the browser cache or HTML5 local cache is cleared. Further complicating matters are the ongoing changes and privacy concerns, making it difficult for marketers to choose a tracking technology with confidence.