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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. Meet customers in person: Attend local meet ups and events. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tie together channel activity to create a closed-loop experience. Since device type and local search can be compelling signals, find ways to harness this data in social. Set up local searches to trigger social promotions that offer discount coupons...

  3. Linking From Within: How to Generate Links Through Existing Relationships

    This can be put into a process loop and predicted, which is great! The local business promotes the software at a discounted rate as a value-add to their product. All of these local businesses were mentioning the software, but not linking back to...