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  1. Trademark Law - What Search Marketers Should Know, Part 1

    Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Ask Sponsored Listings Trademark Policy

  2. Contextual Search Ads: Boon or Bust?

    Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. Scared of contextual search advertising? Client Sirius Satellite Radio also found contextual advertising effective in supporting NFL programming.

  3. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    Live Local Integrates 'Call For Free' Into All Business Listings An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression...