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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Optimizing content for the local language and culture will help appear higher in...

  2. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Supplement Advertising Content With Business Listings While advertising listings can be a source of supplemental content, they shouldn't be used at the foundational level. Application developers often fall into the trap of solely using advertising...

  3. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...

  4. Local Search Listings: Most Relevant Search Results Regardless of Medium

    More brick and mortar national brands are realizing that online local search business listings are not advertising, yet they need to be part of their marketing efforts because without providing consumers name, address and phone number (NAP...

  5. Mobile Search in BRIC: Tips and Tricks

    As such, it's essential that you make use of Google Maps (or your relevant search engines') facility for optimizing your Maps listings. Working in your favor is the fact that mobile advertising benefits local companies (or effectively localized...