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  1. Generating Revenue From Outsourced Local Search

    With an outsourced local search application, affinity and utilitarian sites can now offer local businesses enhanced listings and even priority placement in the local results for greater revenue potential.

  2. Don't Overlook Local Search Opportunities

    It's important to take advantage of all the options within you local listings. This can be used as a metric to assess how well your local listings are working. These listings are often presented at the top of the first page for local queries -- a...

  3. SearchDay: Can Google Predict the Next President?

    They've partnered with Mobile Accord to provide the location-based listings, available through participating carriers. QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion...

  4. Who Will Cry for the Newbies?

    The notion that searchers, not the engines selling listings, choose which ads appear by clicking on queries doesn't negate the concept or need for neutral third parties. The bulk of listings came from SMEs.