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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...

  2. 9 Things You Must Update When Moving Your Business Location

    Beyond the local directory listings, it's worth changing as many local citation websites as possible to the new address or phone number. If you're running paid advertising campaigns and you're focusing on a local market - your physical address...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    Reviews, a map and local listings seem fitting for a local-intent search like "Italian food". Start scrolling, you'll see a map, then Google local listings. Yes, there are two ads (which I automatically glaze over), but it's also followed by Yelp...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Brands have to recognize local habits, preferences, and traditions in different...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  6. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Supplement Advertising Content With Business Listings Application developers often fall into the trap of solely using advertising listings to build their data set. While advertising listings can be a source of supplemental content, they shouldn't...

  7. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...