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  1. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    In the latest webmaster help video from Google's Matt Cutts, he addresses how Google handles duplicate content, and when it can negatively impact your search rankings. Google looks for duplicate content and where we can find it, we often try to...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This video shows how to the find the report: For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins.