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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. Our visitors are inundated (average person exposed to 3,000 advertising messages per day) and they expect seamless experience across channels.

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; The Bay Area Internet Marketers Meetup, a group of small business owners, consultants...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's state and local governments and help to support almost 80,000 jobs.