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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In October 2013, Google unleashed Local Product Listing Ads. Remember Shopping Campaigns break out each subsequent ad group from the All Products ad group, or your entire inventory file. Each ad group you create is a subset of the one before it.

  4. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a...

  6. U.S. Search Awards 2014 Nominations Now Open

    Best Local Campaign Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and Marty Weintraub, last year's U.S. Search Awards will return during Pubcon this year to honor the top...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  9. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.