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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a...

  2. U.S. Search Awards 2014 Nominations Now Open

    Best Local Campaign Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and Marty Weintraub, last year's U.S. Search Awards will return during Pubcon this year to honor the top...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  6. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. For example, smartphone users in particular are often looking for something local...

  7. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content. Cutts does caution against local directory types of websites that list masses of cities but serve...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...