With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said 15miles president Gregg Stewart, in a...
Because mobile searchers are often "on the go," the importance of position for a local listing is greatly increased and can be the difference for one business getting selected over another. Based on observations of my agency's additional client...
Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the...
You can read "SMB Must-Haves in 2011" by Gregg Stewart, President of 15miles. Local Small Businesses and Social Media Marketing According to the video description, "Businesses no longer have a choice: if they are not using Social Media, they are...
Now that local search is ingrained in us, Google has changed the way it shows results on the SERP by putting increased relevance on local listings. With Facebook being dubbed "The Second Internet" and with Twitter users amassing, it's more...
Join local search experts Gregg Stewart, Curtis R . Curtis, and David Rodecker as they walk you through The Evolution Of Local Search. Yes, after years of collectively freezing our asses off in snowy December, we'll bask in the somewhat warmer...
In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions. So now that you've deployed monitoring, the next step is to...
Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 For example, which elements are purely related to the brand and which ones are for lead generation on a local level?
Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Today, data plans are one contributing factor to the fast growth of smartphones and the utilization of local search on the...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Sixty percent of smartphone users say they have conducted a local search on their phone, versus 19 percent of standard cell phone users that have...
Broadband Growth = Local Search Growth Even though these "other" searches take into account sites like eBay and Amazon, sites that by nature are driven by their search box usage, it also takes into account local search sites, Internet yellow pages...
Wow, it's been a busy month for news on the search and local search fronts; Microsoft Bing's growth, Yahoo and Microsoft's newly formed search partnership, and Google Caffeine to name a few. Hard to believe that almost three months have passed...
As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.
As discussed in previous articles, local search represents a large relatively untapped revenue source. Depending on whose estimates you believe, the local search industry could eclipse $15 billion dollars in the next several years, so it's...
Gregg Stewart (@greggstewart) Local & Mobile Search In practice, it can be overused and worthless. I'm guilty of doing it myself today on the official SEW Twitter account (@sewatch), which made me realize it would be more useful to blog about all...
It's been about a year since we tackled the topic of local listings. Local listings continue to present a challenge for advertisers looking to get their local entities (branches, franchises, etc.accurately listed in sites such as Google Maps and...
As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. Should Local Marketers Embrace Twitter?
If you take that long to follow up with your leads generated from local search, you aren't going to get a lot of "dates" or sales. This postulate should also extend into our lead generation programs for local search.
Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. I asked them if they were measuring the offline conversion to sale from telephone inquires that their...
Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. Size and scale of their trading area and local market expertise certainly plays an important role.
