FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making local SEO a moving target. With the rise of smartphones and mapping apps we're...
Over the last 10 years the social graph has grown extensively when compared to the link graph. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. I’ve had great experiences involving local link building...
Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. Unfortunately, amidst the excitement, it seemed that its impact on search...
Now if you were to chart everything I just told you, you'd likely get a graph more complicated than this Local Search Ecosystem chart. Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on...
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. The view has changed over the years – from 10 blue links to maps to local search to universal search and...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Although Yahoo is no longer the search engine...
On the social search side, results from Facebook’s Graph Search are generated entirely from a searcher’s social network and other information available publicly on Facebook. The best tools go even further, leveraging automation and scalability to...
First, despite Facebook's scale and Graph Search's local implications, Facebook still has to convince the world that it's a local search utility like Yelp. This follows its moves with Nearby and Graph Search, not to mention coming days after...
How will we optimize for this new kind of search and the Google Knowledge Graph? The results, Wright said, are from the Knowledge Graph. The Knowledge Graph knows that Santa Cruz is a place, and that this list of places are related to Santa Cruz"
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
Without further ado, let's jump into local ranking factors for Graph Search: When you hover over a local search result in Graph Search, two buttons appear for "photos in" and "visitors of". When performing local searches in Graph Search, Facebook...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Bing Offers– Discover Deals from Across the Web in...
Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. This all gains additional relevance with Graph Search.
Is it a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search engine.
Google Adds Information About Nonprofits to Knowledge Graph – GoogleGoogle now highlights the nonprofit's financials, cause, and recent Google+ posts. Google adds local safety alerts to search results – CNETA partnership between Google and tech...
Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands...
This is not helpful to the end-user and leaves a bad footprint in the link graph. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Syndicating content very quickly to be found when...
