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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site gives the user a visual line graph with some rough numbers that are meant to indicate popularity. Yelp puts a lot of effort into helping users identify what's popular in their local areas. You use Yelp Trends like any other search engine...

  2. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. Language Use Globally: Also on the topic of international data...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Metadata Open Graph, Twitter Card, Google-specific (Authorship...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about the knowledge graph. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. How to Architect Search-Engine Friendly Blogs For example, since blog software was first invented, I...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Note: Values in graph have been normalized. Note: Values in graph have been normalized. Note: Values in graph have been normalized. Note: Values in graph have been normalized. When it came to how much budget PLAs were afforded versus text ads in...

  7. Expanding from Local to National SEO with Google Trends

    The graph above shows the interest over time and represents how the phrase is trending. Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on a national level.

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Since device type and local search can be compelling signals, find ways to harness this data in social. Although search and social elicit different behaviors, they have a strong impact...

  9. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Local search is becoming a bigger priority for Google, something which Google's local update highlighted early this month.