Some of the players mentioned above are exceptions with national advertisers, and other revenue streams such as carrier deals. All Fun and game mechanics -- the original "value exchange" for the likes of foursquare -- will lose novelty.
Costly data plans and manufacturer/carrier "walled-gardens" may be the last hurdle. Exchange networks like Right Media Exchange and AdECN will become utilized by more and more search marketers allowing for a further integration of search and...
Dex is the exclusive publisher of the Yellow Pages and White Pages directories for Qwest in the 14 states where Qwest is the local exchange carrier. Goldman Sachs told customers today, Dex's advertisers receive added exposure via the online...
