SEO News

Local Driving Directions

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  1. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. PLAs have become a key component of driving online...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. Understanding what they are looking for (directions, menus, coupons) is key to the success of current and future campaigns.

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  6. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...

  7. 3 Mobile Marketing Must Haves for the Holiday Season

    But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...

  8. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Add maps and directions. So if you have any local campaigns, it’s critical that you geo-target them and show searchers that you understand both their location and intent. Driving Traffic Usage increases throughout the day, peaks on Sundays...

  9. Local Search Listings: Most Relevant Search Results Regardless of Medium

    This is followed by hours of operation, maps, website URL, distance to business and driving directions. The growth of mobile-local search is driving more category-based searches. Local search listings now act as a business’ online anchor identity...