He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from...
Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
Google proudly announces that their spectacles will provide "directions right in front of you" for driving, walking, or just knocking about town. Google Glass responds to voice commands and queries, meaning that users can easily gain results for...
Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri and other apps on their smartphones. Just adding NAP (name, address phone number) semantic markup to your local store pages that...
This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.
By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...
But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...
Add maps and directions. So if you have any local campaigns, it’s critical that you geo-target them and show searchers that you understand both their location and intent. Driving Traffic Usage increases throughout the day, peaks on Sundays...
According to the report, searchers show a strong preference for information related to local contact and purchases – such as looking up a business location, accessing map and driving directions and calling the business.
Click to call, map and driving directions, coupons or social feedback functionality are all quick and direct actions that mobile creative can drive. Ads should provide local relevance and direct calls to action.
This is followed by hours of operation, maps, website URL, distance to business and driving directions. The growth of mobile-local search is driving more category-based searches. Local search listings now act as a business’ online anchor identity...
We're seeing favorable metrics for what we call secondary actions (calls, directions, etc.to the tune of about 37 percent of those clicks. That's obviously powerful stuff for advertisers – especially local – who are interested in driving such...
It might soon be possible to actually follow a yellow brick road to your destination while also absorbing real-time traffic information and alternative directions to maximize efficiency in traveling. Google Maps Overlay: Imagine you’re looking for...
Push secondary business objectives: Drive leads, show directions, promote gift certificates, or simply provide contact information. Local Extensions are a perfect way to display local presence, whether you do it in-house, via a local feed...
We talked about Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals. Last month we explored Foursquare's evolution into a local discovery engine -- representing a trend in mobile local search apps.
Gearing up: Biking directions added to Google Maps for Canada - Google LatLong Google Places Search -Layout Experiments Continue - Understanding Google Maps & Local Search Local & Mobile Search How Local Search Ranking Works - Google LatLong
Maps: Maps, driving directions and traffic information "so you can find where you are and get where you are going". Local business search and an auto-locate feature, show your current location and businesses nearby.
Search Volume coupons hotels.com consumer reports carnival cruise marlboro.com disney world mycokerewards six flags free stuff cedar point mapquest driving directions royal caribbean coupons.com disneyland mycokerewards.com hershey park jcpenney...
Conversion activity more than doubled for form fills, video views, printed driving directions and bookmarking in Q2 2010 versus Q2 2009, suggesting that users are taking advantage of additional website options provided by advertisers," the report...
