While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. Create content of relevance for your community and seed to hyper local bloggers...
Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search, display, SMS, video). Drilling down, location targeted ads now represent under half of mobile ad dollars...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Skip immediately to the Browse tab, deselect your country and start drilling down: Gain Local Traction With Geo-targeting But what if you are on a much more local level and need to stretch your dollar even farther?
By drilling down on gender, location, and age ranges of your target audience, you can get some great ROI. Perhaps a star lives in the area in which you operate who might be happy to support a local cause.
Drilling down, the fastest-growing segment will be the local search -- due partly to the premiums that will be placed on geographically targeted mobile advertising. The mobile industry and its followers have settled on the more realistic concept of...
All too often, when the work comes back in from the "offshore drilling site" it has to be transcribed, translated, and transmogrified. I can't believe this still happens, but in the time it usually takes your in-house labor to correct the problems...
Clinton, McCain, Obama: Drilling Down on Local in Campaign '08 Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has spent $3.47 million this year in...
This is why my ears perked up during The Kelsey Group's Drilling Down on Local conference when SEO was mentioned by Rob Barrett of the Los Angeles Times not once, but nine times. Times, like most major metro papers, has a national and international...
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference.
Additional note: These topics will be discussed in depth at The Kelsey Group's Drilling Down on Local conference, April 30-May 2 in Seattle, Washington. The Kelsey Group has estimated that broader local intent happens in about 20 percent of searches.
Many IYPs that spoke at The Kelsey Group's Drilling Down on Local conference -- including Yellowpages.com and YellowBook.com -- expressed a pressing interest to do this. Yesterday, local video ad and distribution provider Spot Runner announced a...
Video and Mobile Search Take Center Stage - At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. Mobile, Video Star at Kelsey's Local Search Show At The Kelsey Group's recent...
The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on Local '07 conference late last month. The show took place in Santa Clara, Calif.a stone's throw from Google, Yahoo and Microsoft's...
At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. SEW blogger and Kelsey Group analyst Michael Boland breaks down some of the highlights from the recent conference in today's...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from the show; local video advertising.
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event in Santa Clara, Calif.
