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Local Currency

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  1. 5 Reasons Why People Hate International Search Marketing

    A currency signal on a page, will signal to Google that your page is local to the market. However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using...

  2. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    Macy’s tool does work fine in terms of choosing your currency with a simple drop down selector. Choosing a “shipping destination” and then a “currency “ is fine but, if, when I 'save and continue', I’m not offered up translated content but, instead...

  3. Security and Responsibility on the Virtual Frontier

    How do international users buy Lindens (the currency within Second Life) and cash them back out again? At the time, I had no idea and mentioned that since I'm not local to him (there's a whole country's worth of distance between us), I didn't think...