User-facing matters aside, what about the equally important issue of monetization (a common question for all things Facebook). That not only creates points of user engagement, but monetizable moments that SMBs can share and spotlight within their...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. Build the authority of your brand through +1's and user reviews.
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? What creates awareness and what convinces a user to buy might be two very different channels.
When we're considering visitors the first thing we need to do is separate the purpose and expectations a user will have when visiting a blog. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city, it's...
The wherecomponent relies on core optimization, the site's ability to be properly indexed and cataloged, and whether its content is relevant to the user query. Google doesn't inherently know this, but leverages it's massive data set of user...
At this stage of the pathway, consumers are ready to buy; it’s vital here to provide a better user experience than competitors to maximize the chance of conversion. It is vital to make a great user experience on these pages something the entire...
Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or activity with lesser volume on Foursquare.
How can we as marketers and SEOs adapt to this change in user behavior to make sure our products, brands, and information is discoverable via non-search (i.e.not involving a visit to Google.com) interaction?
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
Think of crawling a user’s social and open graph connections across hundreds of thousands or potentially millions of nodes for every search. It then pulls back these people and displays them alongside relevant content.
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile...
Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which are more opportunities to build citations in those neighborhoods. Often times, sites in this neighborhood are how-to guides, forums and...
Although not a major change that directly impacted the actual contents of the search results like many of the other changes rolled out in 2012, the shift reflects Google’s ongoing willingness to tinker with layout and user experience in the SERPs...
Earned media can't be created by marketing teams yet is largely the result of efforts in the paid and earned arenas through the accumulation of “Likes,” “shares,” “retweets,” user reviews and other user-generated content which features a company.
Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and landing page.
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...
Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings?
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Also, the presentation layer needs to be compatible with other data to give developers the ability to use all location data...
