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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure the main hotel content and layout of the homepage is optimized as a landing page for SEO and paid search, and do the same for destination hotel search results. Identify and optimize the content of the top 100 pages in terms of the highest...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. By far search marketing was the most profitable channel so we changed direction and became a search marketing agency.

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. But, first, he provided some background that showed the evolution of search results. Ever since Google unleashed 100 percent secure search, SEOs have...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: And information about the specific search results in question. Have no fear: Google clearly says it removes...

  8. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  9. Google Censorship Ruling in Canada Has Worldwide Implications

    Equustek Solutions has requested that Google "remove all search results that link to the rival's more than 300 websites. While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to...

  10. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...