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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for...

  2. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. The Search Agency has launched an automated alternative...

  3. Google Crisis Response: From Search Engine to Information Provider

    Meanwhile the National the State of Colorado provided data on evacuation route information whilst the Red Cross provider data on local shelters. From Search Engine to Information Provider Whilst there is some consternation towards the role that...

  4. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    There is a fundamental conflict between being a search provider and a content provider,” Consumer Watchdog Privacy Project Director John Simpson told The Inquirer. Google acquired Frommer’s brand of travel guides from Wiley s standards, it is...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.