Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news? Is the site mostly news related?
And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. You look much more credible to a news source if you come up high for the term they are reporting on!
Create content of relevance for your community and seed to hyper local bloggers and print news outlets. Local paper reporters are hungry for any kind of good news story and often have trouble finding them!
Google’s foray into publishing local reviews is bad news for Yelp, whose stock plummeted after the announcement. He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s...
Do individual video interviews on news-makers in your niche via Skype. Post them on YouTube, embed the YouTube code on your site, transcribe the video with a cheap tool like CastingWords, post the transcribed content on your blog for search engines...
The big news today is that THE WORLD WILL END TOMORROW.If you are wondering how it will end, have no fear, there is an app for that.But just in case it doesn't, and you still find yourself with a job to do next week, here's a roundup of today's...
This strategy uses sites like Digg and Reddit to promote news oriented type content. Social News Sites In principle, it involves the web site development team in a limited way, as the people running the social news campaign need to be able to get...
Though not as focused as search in most cases, examples of contextual marketplaces include: second television commercial placements between sports and weather segments on the local news. The biggest revelation to me was that, while most of these...
Dynamics (news vs.infrastructure) Great stuff from Jim. International vs.local Choosing too small or the wrong keyword set. Most search is local Start thinking about allocating dollars for link building, content building
Chris O'Brien at Mercury News - Google gets hit with an antitrust suit. Google already groups related results: we see images, news items, real time results and video links bunched together in some SERPs.
Great for small to medium-sized businesses, PRWeb is a leader in online news and press release distribution: These releases via EON (Enhanced Online News) offer the use of anchor text and links, trackbacks, Web site preview, and customization of...
The big news here is that this signals a move back toward search engines trusting Webmasters to tell them about their sites. Tomkins's session was refreshing, because it offered up a lot of new stuff, and there are some deep implications to what he...
The good news for them, if they can recognize it, is that nobody has really created a "best in class" offering for online advertisers, and Google hasn't yet combined their ad-related acquisitions in any coherent way.
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Hoping for Nevada Win, Obama Targets State Voters in Search Ads...
Google Testing Time Elements In Search ResultsTime elements could be an interesting filter when dealing with news or blog sites, but beyond that it promotes constantly changing your content. We've collected all the search marketing news from...
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below. By the way, one person that seems to really understand this stuff is Justin Sanger, founder of LocalLaunch.
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Headlines & News from Elsewhere:
He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog. We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic...
This includes social networking, classifieds, news, directory listings, and after-market products – a personalized launch pad for everything that has to do with me and my car. In the offline world, content is siloed into different buckets...
