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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Search engines are geo-locating results more and more – not just the local results block but the...

  3. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. Google's contextual search results put a major emphasis on local listings.

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    If you use WordPress as your CMS, the good news is a variety of plug-ins allow you to easily add multiple metadata protocols to your content. Schema.org also plays a role in local search results. Adding the authorship meta tag, in conjunction with...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. If the user continues to search [show me things to do there], Google will remember the...

  8. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal departmental resources and Minerazzi helps you search and index documents on that topic. Looking at two metrics – the ration of AND/OR...