It talks about putting a team together and how to find resources like industry news and search conferences. Optimizing For Local Search Search results are customized based on a user's location and mobile continues to change the game.
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). What is being done to detect and remove results from larger sites when they don't have unique content that...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Here's a quick recap of search and social marketing news and tips from the past week. Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Nearby renamed Local Search on iOS.
Syndicating content very quickly to be found when other news organizations search for sources. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of...
Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having...
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. Once claimed, you will get visibility in search results as your content appears in a type of rich...
For instance, does the search engine present universal, local, news or other non-traditional results? Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news.
Content from local Facebook pages reaches a higher percentage of users’ news feeds and fans are much more likely to engage with location specific content. Those who already embraced Facebook local marketing tactics to grow their local page...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
MJ: What are the content requirements/measurements for article placement within Bing news? Create videos – people love to consumer reviews, news, funny stuff, etc.via video. Is the site mostly news related?
It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...
Last example: My agency runs a local news site and we've relied heavily on Facebook to promote its articles. While Facebook sent my news site the most referrals, Twitter tends to be the biggest social referrer for both my agency site and most of...
For the most part this advice still stands as the Google announcement pertained only to the news_keywords meta tag for Google News-accredited clients. If that isn't you and you're not flagging a news story, continue to steer clear of the keyword tag.
The fact is news releases are great not just from links point of view but overall findability of your content. PR or corporate communications can be bit stiff when it comes to time sensitive news releases as they are working under tight deadlines.
Facebook Ranking Factors: How to Gain an Edge in the News Feed The Graph Search algorithm will serve results based on several “features” – things such as connections, Likes, check-ins, and every other piece of data Facebook has collected about your...
Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...
SERPs now not only include blue links but also images, video, places, and news, among others. Search is also more local now as results vary by location and your enterprise SEO technology needs to deliver refined SEO success metrics and variables...
As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. Best practice involve researching keywords, starting with the most highly relevant core terms around brand...
