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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  2. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. They provide options for targeting content channels, such as news and sports, but don’t permit...

  3. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    The outcome was rather positive, as aggregated "hyper-local" civic data was well used and accessed by citizens needing and wanting information on their immediate surroundings. The Boston globe is among the early adopters of OpenBlock, an open...

  4. Of Local Search, Love Meters, and Raking Leaves

    Local product data provider Krillion announced it will distribute ads and product inventory content across Topix.com's hyper-local news network (claims 16 million unique visitors). Last month in "Local Search: Where's the Love?

  5. Copyright Law: What Search Marketers Should Know (Part 2)

    Sometimes search engines can be hyper-reactive to DMCA takedown notices when they come from a 800-pound gorilla of a business. We report the top search marketing news daily at the Search Engine Watch Blog.