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  1. Local Search Listings: Most Relevant Search Results Regardless of Medium

    This is because on-the-go consumers are hyper-influenced by location and are willing to trade business name for category specificity. The organic web results section still has a respectable amount of relevance and trustworthiness, primarily due to...

  2. Facebook Places Banks On Foursquare, Gowalla, Yelp, Booyah Steam

    Such users are already hyper-connected across the web and interfacing it with real life. Localeze was not announced at the conference although it is also part of the deal, as confirmed by the local business listings company and by Facebook Places...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    Sometimes search engines can be hyper-reactive to DMCA takedown notices when they come from a 800-pound gorilla of a business. Being ignorant of, or indifferent to, copyright law could eventually wind you up with one or more increasingly...

  4. The Blogosphere Sounds Off on Hyper-Local

    How to maintain the advantages of hyper-local in a scalable online business model has proven to be a sizeable challenge. The need to position hyper-local news content to help newspapers gain a local edge on competing news aggregators such as Google...