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  1. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The obvious opportunity is to charge for sponsored listings much like AdWords. Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked It then pulls back these people and displays them alongside...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    You definitely want to make sure your NAP is consistent across all local listings, in addition to your own website. For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in...

  3. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Supplement Advertising Content With Business Listings App developers who want to hone in on the value of local search should avoid business listings' noise and create a single and dynamic business identity for users starting with the business NAP.

  4. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings, though consumers will still find these items in organic search results. Google does indeed have the right to ban product categories from...