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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Over the last few years we've seen an increasing number...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties.

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    This may explain why go-to advertising outlets like Google, Facebook and Twitter are refusing to allows sponsored content promoting recreational marijuana use. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The content that finds its way through the complicated maze of devices, social connections, and search algorithms to an individual consumer is only as good as the story it tells. In local, there was Yelp.