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  1. Google, Europe Near Antitrust Deal, Really This Time?

    This joins Google's previous concessions, which include giving content providers the option to opt-out of its specialized search services, removing exclusivity requirements in its agreements with publishers, and removing restrictions on the...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    This may explain why go-to advertising outlets like Google, Facebook and Twitter are refusing to allows sponsored content promoting recreational marijuana use. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The content that finds its way through the complicated maze of devices, social connections, and search algorithms to an individual consumer is only as good as the story it tells. In local, there was Yelp.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...