By becoming a participant in a relevant subreddit you can be a part of a specialist group of people all interested in your niche – for example a community specifically dedicated to roasting coffee (reddit.com/r/roasting) is currently over 1000...
Build a community around their unique voices. In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and...
Perhaps the subject to get the most attention in the SEO community, the Penguin algorithm update hit the SERPS earlier this year. Although not a major change that directly impacted the actual contents of the search results like many of the other...
Go deeper, into smaller local portals and community sites. Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Are you missing an opportunity to fully understand and take...
Anything that he knew, or thought, or whatever was posted for the community at large to read, disseminate, comment and – yes – share (links). Presents a quality user experience. Optimization of results, via analytics review/analysis, usability...
Their findings further substantiated that the manner in which we communicate with our local community has fundamentally changed. By leveraging Yelp’s reviews, they have been able to create a meaningful local experience for their users at scale...
Respond to all comments on your blog; engaging with your readership and nurturing a community on your blog is a fantastic and low effort way to build your brand and your site's following. Solicit guest posts on your blog and get free user-generated...
A "community" page that gives region-specific announcements from the Google Places team. For those unfamiliar with the new service, Google Offers functions much like other "daily deal" websites, but is integrated with the user's Google account and...
Amazon knows a thing or two about how important reviews are to cultivating a community and driving sales. In short, Google has lots of social aspects that are too spread out to be very effective for building any sort of community.
While we in the tech community are accustomed to creating online networks and participating in communities that mirror our personal relationships, we are the exception to the norm. Our friends and the online community are helping us make decisions.
Be transparent, communicate with your audience, and do your best to listen and react to the community -- and build links. For local businesses, offsite user review sites are exceptionally important in earning consumer trust.
Critical for local businesses, optimizing in these community pages should be priority number one. Encourage user interactions (they matter): These interactions include comments, ratings, views, favorites, likes, embeds, and incoming links.
I have to admit, along with dishing the dirt about the ins and outs of building the Yelp user community, Miriam is possessed of an uncanny instinct for all things Toronto! Was the growth of Canadian reviews harder to kickstart without local...
Micro-blogging involves brief text-based messages that are sent to your community of "followers" across the Twitter network who are reading your posts, known as "tweets" (think Facebook status updates on steroids).
Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. As one of today's leading local search sites, YELLOWPAGES.COM provides comprehensive local business information, maps...
SEO standards are a divisive issue among the search marketing community, and an area where I disagree with Chris Boggs. As Google personalizes search results to the individual user, we're left to wonder,"Are Rankings Still Relevant?
A new breed of Internet yellow pages (IYP) sites, who's primary business model is focused on ratings and reviews, has transformed this information from anonymously provided information to focus on the social aspects and community formed around...
We also expanded our social and community tools by integrating Facebook Connect deeply into our site experience. Other new features include a follow-along map with integrated content that moves as the user scrolls down the page, making it easier...
The choices to serve the gaming community, health information and local search results ended up being smart and timely decisions. In a bid to differentiate itself from other search engines and to appeal to its strongest search-user markets...
In addition to ensuring your business information is present in all local directories, reaching consumers on social networking sites requires the local business to be active in the online community by reaching out to others, being involved with...
