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  1. Nuances of Spanish Language Search Marketing

    In the community of Murcia, in southeast Spain, the form Murcian is spoken. The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. Website owners should understand relationships among entities and create a global...

  3. 9 Things You Must Update When Moving Your Business Location

    Tell Community Partners and Friends That You've Moved If you rely on local search, or mobile search, to bring visitors and customers to your location, then moving without having a plan to update your address or phone number can cost more than you...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT), and Mary DuQuaine (MD) shared with the SES community:

  6. How to Build Your First Content Marketing Strategy

    Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks. A local industrial equipment dealer specializes in selling trucks and repairing industrial vehicles.