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  1. Linking From Within: How to Generate Links Through Existing Relationships

    Most companies provide services to their communities: This can be something as simple as working with colleges for company tours, pro bono projects, sponsoring marathons or charitable contributions. There’s a good chance they’re also engaged in...

  2. Search Marketing Integration Starts With Your Sales Team

    Savvy reps can support the brand by sharing information via social communities. You could ask them to join individual associations – the local chamber of commerce for example. You might even encourage them to attend local meet-up groups or other...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    The traditional business model is changing thanks to social media communities and social conversations. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing.

  4. How Big Data is Fundamentally Changing Local Search

    In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. The Internet (and search in particular) has come to dominate the manner in which...