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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How will our pages be optimized for a mobile experience? Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Mobile Capabilities What is [VENDOR NAME]'s point of view as it relates to call tracking and...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Participants in this study voluntarily completed an online...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Making your site responsive or at least mobile-friendly for the major screen sizes will...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  8. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Follow Mobile PPC Best Practices With people now spending 141 minutes per day on mobile devices, advertisers must optimize for mobile if they are to maximize their ROI. Having a call extension on your campaigns can increase CTR by 10 percent, yet...