Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. This revelation affects everything from targeting strategy to mobile ad creative.
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
The Mobile-Local Sweet Spot Dinan cites local relevance as a primary reason for mobile ad engagement. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
MOBILE Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside...
On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users. MOBILE A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Carefully choosing the right person(s) to handle social media at the local level is a great step toward developing a...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. The need to design and deploy a next-generation site architecture that...
Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. Specifically, they enable mobile search links that bypass a landing page and go directly to different...
The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system against the might of Android.
Mobile Loews' site appears in the second organic position and in a three-pack of local results. Local For instance, does the search engine present universal, local, news or other non-traditional results?
Also, since not all clicks-to-calls result in a placed call, reporting will include actual placed mobile calls in addition to mobile click-to-call data. Now, mobile data will be included in these reports as well if the call extensions use a Google...
At least 1 in 3 mobile searches have local intent, so if you’re the type of businesses that can benefit from local searches on mobile, you need to take advantage of location extensions. When combined with click to call extensions (see below), that...
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). This also includes things like specific creative, or click-to-call buttons to...
This should help to assign true value to your mobile campaigns. Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation.
Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g.if this query is from mobile device, increase bid by 10%”).
Mobile local leaders such as Yelp and Foursquare will monetize their mobile products in more direct and substantive ways this year. Likewise, you can expect an action packed year at the intersection of mobile, local and search.
Mobile PPC, and mobile campaigns overall, also have an advantage over the PC/laptop. Justifying mobile PPC spend might not be as simple as comparing mobile's ROI figures to tablets and PCs/laptops on a three line Excel report, but it's an important...
But with the increase in mobile usage, Google may revive tags or a similar offering as a way to enhance the searcher’s experience and highlight participating businesses. More realistically, Google might implement a paid model for geo-targeted...
Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major...
Growth of the Mobile Divide Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid...
