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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. As he wraps up his phone call, let's see what he thinks . Now, I'm late for a conference call, but keep me in the loop on the campaign's...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. In local, there was Yelp. When Andy Grove, former Intel CEO, penned his best...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind, according to WordStream. Having a call extension on your campaigns can increase CTR by 10 percent, yet...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    LOCAL Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an...

  7. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...