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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. This is a common mistake I see people make; they call their business "my name consulting," which seems logical.

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets...

  6. Nuances of Spanish Language Search Marketing

    If you ever want to see an Argentinian go ballistic on you, then call him a Mexican. The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a...