It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by Google. Perhaps the most obvious and simple change Google could make to its Google+ Local...
You definitely want to make sure your NAP is consistent across all local listings, in addition to your own website. For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in...
Google and Bing have allocated the top of their search results pages to local listings, when a search has local intent. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding...
In addition, it's possible that Google will reduce the number of organic listings on page 1. Marketers have tested paid media landing pages for years, trying to maximize the efficiency of every marketing dollar.
Content management systems help deal with the challenges associated with local marketing and location listings. Pile these on top of managing a multi-faceted social presence that includes Facebook, Google+ pages, and blogs, then stir in organic...
And this can be from any source - paid search, SEO, local listings and display ads. Bounce rate is the metric designed to measure non-interactions, the zero engagements, the users who came to your site and did nothing at all or the pages on your...
Back in the day, you could usually depend on top listings to be authorities. I'd contact the local universities and let them know that I was open for business and that students could get a 10 percent discount on a two night stay when booking...
Many users view local listings in Google+ and Facebook pages as more authentic than traditional organic results. Local map listings are excellent for small businesses who want to be found by people on-the-go and with high intent to purchase.
Google Local Listings have been absorbed into Google+, so be sure to check out this great resource over at Blumenthals.com to keep up to date on how to manage your Google Local Listing. Make sure your Bing and Yahoo Local listings are up to date.
More importantly, all Google local business listings will be merged and used across search, Maps, mobile and Google+. Google+ is central to this new project’s success, which makes sense given the recent Places/Pages overhaul that saw Zagat’s...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by...
The same isn't true for most ambiguous brands – they need search listings to make clear what they offer and pre-qualify clicks. Listings on these are important as potential customers will see them, but also because, again, they're another page that...
Link all business profile Websites, mobile pages, Google Place pages and other resources to Google+ to drive +1s. Online directory listings Build the pages to be locally relevant by using keywords that describe the business, services, location, and...
By split testing different ad copy, businesses can find the best copy for their print ads, radio and TV scripts, and yellow pages listings. AdWords is now more important than SEO for local searches, since between ads, maps, and local listings (the...
In Korea, Naver’s KnowledgeIn network is the second most popular feature on the portal and features right below the top listings on the search results page because of its prominence as a social platform.
Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to Google Places is likely the best outlet for local search visibility. From building loyalty and generating sales to capturing customer...
You will almost always get the click over your competitors if you're two of the 10 listings on the front page. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages.
