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  1. Can Groupon Break Into the Search Market?

    At the same time, the increased visibility that comes with detailed listings pages increases visibility and social engagement, and may make businesses more inclined to purchase offers. Next up is a plan to tie listings to reservation sites and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? How do you ensure that locations that are no longer in business are removed from group pages? Will our local pages be optimized with touch-screen...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Launching a new business is news-worthy, so make the most of the bursty...

  4. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Claiming your business listings and filling out your profiles completely help Google to understand more about your business. By helping Google understand the link between your business listings and your website, you are more likely to have the map...