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  1. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. Local inventory ads are a new version of a product listing ad. You can either combine local with your current shopping campaigns or...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to...

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    For business, Minerazzi allows an organization to build a small, searchable index relevant to any specific set of data. Garcia, it was hosted at the Microsoft Inovation Center of Inter American University of Puerto Rico.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...