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  1. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. Ads may not promote or facilitate the sale or consumption of illegal or recreational...

  2. 4 Ways to Expand PLA Success in 2014

    The local information shown in these ads gets pulled from the product feed; so marketers must ensure feed accuracy. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    What ads should you be using? Think about your own business and create this list. Somebody searching for "red roses" might be looking to order a bouquet online, but they might also be after a local store that stocks them, or looking for pictures...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. As they shop they will be reinforced with your message and if they decide to purchase online your business still benefits. Now is also a good time to realize that for high foot traffic...

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. Just 1 percent optimized their ads once a week in the last quarter. A typical small business advertiser spends $1,200 per month on PPC, but...