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  1. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    This could be done to help ensure specific photos were taken at a particular business in question, such as for local results. The short answer is we did a blog post in April 2012 where we talked about it and we did say we reserve the right to use...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy.

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  4. 7 Ways to Make Your Google Search Result Stand Out

    Claiming your business listings and filling out your profiles completely help Google to understand more about your business. By helping Google understand the link between your business listings and your website, you are more likely to have the map...

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business...