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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. Lake Tenkiller is known as "heaven in the hills" for the way the clear water reflects...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. By leveraging a combination of accurate location signals and mobile user search behavioral data...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Combine that with local listings’ impact on how businesses and brands are found on mobile and social sites and national advertisers are now viewing local search listings as a necessary component of their overall digital strategy.

  6. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s critical to find a network that is able to connect local business advertisers with a vast array of mobile local publishers. Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers...

  7. Facebook Offers Small Businesses $50 in Advertising Credits

    Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.