Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search, display, SMS, video). Drilling down, location targeted ads now represent under half of mobile ad dollars...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Skip immediately to the Browse tab, deselect your country and start drilling down: Regardless of what convinced them to give it a try, most times these businesses only have a small budget for online advertising and want to stretch their ad dollars...
By drilling down on gender, location, and age ranges of your target audience, you can get some great ROI. Perhaps a star lives in the area in which you operate who might be happy to support a local cause.
Drilling down, the fastest-growing segment will be the local search -- due partly to the premiums that will be placed on geographically targeted mobile advertising. We'll also see it packaged in with other forms of local advertising delivered to...
Clinton, McCain, Obama: Drilling Down on Local in Campaign '08 The Illinois Senator has spent $3.47 million this year in online advertising. Google, of course, dominates the online advertising market, so it's a smart play by anyone to spend with them.
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference.
Many IYPs that spoke at The Kelsey Group's Drilling Down on Local conference -- including Yellowpages.com and YellowBook.com -- expressed a pressing interest to do this. In fact, this should be a call to action for yellow pages publishers to begin...
Video and Mobile Search Take Center Stage - At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. Mobile, Video Star at Kelsey's Local Search Show At The Kelsey Group's recent...
The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on Local '07 conference late last month. Local video advertising also represented a prominent focal point throughout the conference, as...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from the show; local video advertising.
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event in Santa Clara, Calif.
Local search consultancy Innovectra is launching a local search product today at the Kelsey Group's "Drilling Down on Local" event. The new LeadStream business unit combines the personal touch of a telesales force with the automation and tracking...
Instead, "drilling down" is the only option, and should you not know that "Luggage Shops" is the category for places that sell suitcases, you're out of luck. This is because the site considers anything within a 50 mile radius of a ZIP code to be...
You may also find yourself drilling down to find a club, only to discover that the category exists, but no actual club has been created. Try WebPosition yourself for FREE at: http://www.webposition.com/cgi-local/index.pl?
You may also find yourself drilling down to find a club, only to discover that the category exists, but no actual club has been created. Try WebPosition yourself for FREE at: http://www.webposition.com/cgi-local/index.pl?
