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  1. When will ROBO's Time Come?

    This topic will be covered further at The Kelsey Group's ILM '08 conference from November 19-21 in Santa Clara, California. I recently asked if mobile local search has finally arrived. One challenge Yahoo faces is that some of its national...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be resolved in the courts anytime soon.

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    Eric Goldman, assistant professor of Law at Santa Clara University, director of the High Tech Law Institute, and former legal counsel for epinions.com, gave this advice for SEMs to heed before filing a lawsuit.