But because mobile has the unique ability to target an audience at a far more granular level than any other marketing medium, geo-targeting has been tossed around within mobile to mean deeper, hyper-local, or even lat/long targeting
The organic web results section still has a respectable amount of relevance and trustworthiness, primarily due to the vertical or hyper-local nature of some search sites, but may be suffering from the fact that savvy local search consumers know...
I don't know why I have this vision in mind of proper mobile campaigns being hyper local, the way it is for mobile search for example. I admit it - I don't know enough about mobile advertising for someone in my position.
It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. As we enter this new local-mobile era, studies show that mobile advertising investments and mobile...
To make the most of your campaigns, both your audience and your ad creative and messaging need to be hyper-targeted. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building...
Yahoo is testing a new version of Yahoo Local featuring "rich hyper-local content" in limited beta. Online Advertising: The End of Cookies? Differences between Google and its Local Competitors - Search Engine Journal
Yahoo is testing a new version of Yahoo Local featuring "rich hyper-local content" in limited beta. We are fundamentally changing how users will interact with local content, including advertising. Haven't spotted any advertising yet, but Yahoo...
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. The Importance of Localized Content - Local SEO Takes Center Stage by Ray "Catfish" Comstock
Leveraging our unique access to the carrier infrastructure, we are able to deliver hyper-local, contextually relevant content. WHERE is a mobile application (both downloadable and mobile web) that focuses on local search and recommendations.
The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Their hyper-local platform is called Patch, and it's expected to reach 30 US cities by year's end. Their main focus is content and advertising. They're looking to local to help drive their content business.
Q: How will social media force the hyper-acceleration of better search results? Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering PPC management, keyword research...
Hyper-local search site CitySquares.com is the fastest growing search site, according to Quantcast. Ben Saren, CEO of CitySquares.com, says this growth proves that consumers are finding the value of using a true hyper-local search site.
Sometimes search engines can be hyper-reactive to DMCA takedown notices when they come from a 800-pound gorilla of a business. It's sometimes possible they may have received a license to the content or have gotten permission in some way or another...
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. Marchex Launches Content-Rich Direct-Navigation StrategyMarchex today launched 100,000 local...
Hyper-Local Gets a Vote of ConfidenceDallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. Google is reportedly planning to launch a mobile media search engine to help consumers find...
The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's existing properties, including 19 television and radio stations throughout the Pacific Northwest. Specifically, he believes hyper-local content (i.e.the high...
Getting Hyper-Active in Local Search Creating Link Bait With Hot Content and Promotions Google Adds Content Network TransparencySince its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their...
As Cable television providers test the waters of on-demand programming in the early days of the medium, some have begun to test user preferences in local markets for viewing hyper-local content in an on-demand fashion.
SEW Experts: Getting Hyper-Active in Local SearchMichael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo.
