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However, B2B has been Google's strong point and analytic-sensitive B2B advertisers may be frustrated with duplicate content issues (simplified and Cantonese versions of their sites) and trying to target two very different audiences (Hong Kong...
Similar to the Google Advertising Professionals or Yahoo Ambassador program, adExcellence is intended to recognize advertisers and agencies that have reached a certain level of proficiency with the adCenter platform.
Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle. The deal brings more than 300,000 merchants into Citysearch's network, allowing Citysearch...
Stubbs admitted that selling clicks has been a great business for local (TMP Directional Media CEO Stuart McKelvey later presented data showing that more than 80 percent of local online advertising is resold by yellow pages sales channels).
Images, news, video and local information is now being delivered in one easy-to-use and sometimes personalized interface. While other formats are seeing growth, blended search seems to be driving growth of search advertising bigger and faster than...
But, they don't allow the trademarks to be incorporated in the advertising text. Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers.
It is very important that it be visible on the front of the device, and embedded with something that helps you find local content. But this has more recently reached a local level, with an ecosystem that is beginning to form around the production...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event in Santa Clara, Calif.
Google to Test Pay-per-Action AdsGoogle today announced a limited beta test of pay-per-action advertising, a new pricing model for certain AdSense ads on its content network that pits the company squarely against affiliate programs.
Some of the topics covered include: Natural language questions and answers from a search engine, Query rankings and mid-page refinements, A detailed personalization system, Advertising and email contacts amongst members of a social network...
Despite contrary viewpoints, both agree that local search needs to get much better for users, if it is to become a successful advertising medium. This page lists articles from Search Engine Watch and around the web that cover how search engines are...
But attention is now being focused on them as potential acquisitions by ad agencies and others realizing they need a way into search advertising that they long neglected. Google Cover Story BusinessWeek, May 3, 2004 http://www.businessweek.com...
Because the New York Times pulls much of its content behind password protection after about a week. Two-part case study about turning copy into content that pleases search engines and humans. Dave Wilkie wanted to reroof his house and needed a...
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. From ClickZ, also a look at the issue, using a single case study as proof that paid...
Links to this week's topics from search engine forums across the web: Improving The Reputation Of The SEM Industry - Local Search Seen Hurting Local Media - Launching Content and e-Commerce Sites - Yahoo Category Links Gone Away?
A technique used by National Public Radio to get its audio content indexed by Google seems acceptable to the search engine despite apparently violating its own guidelines about cloaking. I also thought it might be helpful to break out all the...
Creating search engine friendly web pages goes far beyond tweaking codes -- it's a delicate balancing act between pleasing the search engine and the people who will ultimately read (and act) on your content.
Next newsletter, I should have finished up a special report I'm doing about RSS feeds, new RSS search engines that are emerging and how to distribute your own content via this method. Search Engines Are Picking Up Steam BusinessWeek, March 24, 2003...
