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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Here are easy mechanisms to increase conversions on your AdWords mobile campaigns for local:

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Retailers switching to Shopping Campaigns should: Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). A series of themed "Champagne Roundtables" will give you the...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  10. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.