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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Retailers switching to Shopping Campaigns should: Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). A series of themed "Champagne Roundtables" will give you the...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and low...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.