According to Kate Kaye at ClickZ, Clinton Spent Far Less Online Than Obama. QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa.
ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference. Kate's going to discuss why Buckeye and Lone Star news sites scored big.
As Kelsey Group Program Director Peter Krasilovsky told ClickZ News reporter Kate Kaye, "A very small percentage of [local advertisers” are capable of putting video on the Web themselves. All of the major IYPs, and even some of the second-tier...
Kate Kaye at ClickZ uncovers an interesting connection between Google's VP of Ad Sales Tim Armstrong and potential search spam. Google Tests TV Advertising Google's rumored foray into managing television ads with its AdWords platform has entered...
Utah's Misguided Trademark Protection ActOver at ClickZ, Kate Kaye has done some digging, and provides a fantastic run-down of the events leading up to the law's passage, the motives of Sen. AOL Launches Google-Powered Search MarketplaceAOL and...
Kate Kaye has the details in her ClickZ News story. The company manages up to three unique sponsored link ads each on Google, Yahoo, MSN and Ask.com for customers, including both PPC and pay-per-call ads.
ClickZ's Kate Kaye wrote an interesting article yesterday on the revenue that is flowing into local video ads on newspaper websites. Though the $371 million expected to be spent on local video this year only represents about 5 percent of the $7.7...
