Drilling down, location targeted ads now represent under half of mobile ad dollars, growing to almost 2/3 by 2016. Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference.
Many IYPs that spoke at The Kelsey Group's Drilling Down on Local conference -- including Yellowpages.com and YellowBook.com -- expressed a pressing interest to do this. This is very similar to Spot Runner's deal with Coldwell Banker in the real...
Video and Mobile Search Take Center Stage - At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. Mobile, Video Star at Kelsey's Local Search Show At The Kelsey Group's recent...
The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on Local '07 conference late last month. IAC's CEO of Media & Advertising Peter Horan also revealed that Citysearch will integrate...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from the show; local video advertising.
Local search consultancy Innovectra is launching a local search product today at the Kelsey Group's "Drilling Down on Local" event. The company manages up to three unique sponsored link ads each on Google, Yahoo, MSN and Ask.com for customers...
Instead, "drilling down" is the only option, and should you not know that "Luggage Shops" is the category for places that sell suitcases, you're out of luck. That puts it seventh behind other advertising options such as radio, magazines, direct...
