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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  4. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Despite their willingness to review their advertising policies, it's highly unlikely...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...