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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Local Link-Building If you can have one great national idea, think of how you can spin it into lots of local angles. This generated great London/national coverage, but then opened up lots of local PR, blogger, and social opportunities afterward.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead, gained more traction then ever. The worst thing you can do is to make your geo-location tool on your...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. The possibilities are endless since local rules of...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to...

  8. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...