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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. Keywords and match types has become more complicated over the years...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. One-third of tablet users do indeed look for information related to their location – be it local events...

  4. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Give them the same attention and process you would give someone local.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    LOCAL Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an...