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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some digital magnates realized the high...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and low advertising competition, Marin said it's...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Meet customers in person: Attend local meet ups and events. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Local radio advertising: 2 percent Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. They are likely coming from the Yellow Pages and local networking.

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for...

  7. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...