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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Give them the same attention and process you would give someone local.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    LOCAL Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Also, cookie data is lost anytime either the browser cache or HTML5 local cache is cleared.

  5. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Social channel advertising. Sanchez will describe how SAP has put in a social media organization, tools, processes and governance that spans global, regional, and local teams. If you are in any way responsible for driving brand awareness via social...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...