SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Focused on big brands and major advertisers, the company offers campaign optimization, targeting...
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. Give them the same attention and process you would give someone local.
LOCAL Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an...
With the same "native" philosophy that's behind all Facebook monetizaiton (i.e.sponsored stories), local advertising should merge with the user experience. I'm frequently asked who's winning in local.
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. The company projects that local ad targeting and campaign management will continue to improve moving into 2017.
At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project. Thus, there might be some future chance at advertising revenue. Todd Wasserman at Mashable has suggested that Google...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
The Orabrush brand became so popular that local pharmacy store managers began contacting Orabrush directly, citing requests from customers who had heard about the brand online. Wagstaff took the advice of Jeffrey Harmon, a local college student...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an "advertising doesn't work on me" worldview?
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Because your savvier competition will have such an advantage by rejecting the obvious and the default, you’ll start advertising at a huge disadvantage. You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google...
Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Also, cookie data is lost anytime either the browser cache or HTML5 local cache is cleared.
This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go. Clever Amazon tying its online advertising with a competitor's offline advertising.
Social channel advertising. Sanchez will describe how SAP has put in a social media organization, tools, processes and governance that spans global, regional, and local teams. If you are in any way responsible for driving brand awareness via social...
From March 25 to 28, SES New York will get you up to date on all the latest developments in search engine optimization, pay-per-click advertising, social media marketing, analytics, video marketing, mobile marketing, local search, and much more.
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...
