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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Still, one in four small business advertisers rely exclusively on broad match keywords, while one in five don't use a single negative keyword. WordStream's study compared the performance of AdWords advertisers with static budgets over various...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    IFA can track you all the way through to purchase or app download giving advertisers more data to refine their ads and targeting. If users take the time to limit tracking, the information will still be sent to advertisers as a flagged notice and...

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Here, advertisers can find high-level trends as well as tactical actions for adding/removing keywords that surface in the reports. Often advertisers add negatives on an ongoing basis. Advertisers can select the entire website or sections of the...